Transparency Sells Better Than Perfection
As it turns out, it also negotiates better, enhances leadership, improves retention, drives growth, and fosters stronger advocates, too!
The more AI changes how revenue teams work, the more important it becomes to understand how humans engage, prioritize, and decide.
And historically, the answer in sales has always come back to one idea: service: helping people make better decisions, rather than simply trying to persuade them.
My speaking and teaching lives there: helping revenue teams improve how they message (informally and formally), negotiate, and lead by aligning each with how people actually think and decide.
Questions? Please Feel Free To Reach Out!
Questions? Please Feel Free To Reach Out!
“If the truth won’t sell it, don’t sell it.”
This quote from sales philosopher Arthur Dunn in 1921 captures the essence of how I think about sales, negotiating, and leadership. Honesty and transparency don’t just feel good; they drive better sales, improve retention, foster growth, cultivate advocates, and enhance leadership.
It’s my nerdery and passion to share these ideas. I write extensively on the subject, and everything is accessible and free, with straightforward solutions to common revenue growth challenges. Check it out…and/or sign up for the newsletter.
Keynotes
Sales doesn’t have to feel “gross”—and it performs better when it doesn’t. These keynotes show your team how to build trust earlier, align buyers more effectively, and negotiate with confidence using transparency, decision science, and proven principles from sales history.
- Transparency Sells Better Than Perfection
- The End of Negotiation As We Know It
- Stop Pitching. Start Aligning.
- What AI Changes – and Makes More Important in Sales
- What Sales History Got Right – That We Don’t
- …and more
Workshops
A blend of engaging content (though I may be a bit biased), insightful “aha” moments that make you think, “Of course I should be doing this!”, and highly actionable, tailored workshops designed for both your customer-facing teams and leadership.
- Messaging & Positioning
- Presentations / Formal Messaging
- Four Levers Negotiating
- Revenue Leadership
- Sales Forecasting
Need something to listen to? Short monologue lessons on the modern history of sales.
What People Are Saying
Unsolicited Testimonials, Feedback & Endorsements
Ethan Zoubek
Todd has over the years proven to be the most valuable and highly regarded speaker on the subject of sales execution that I’ve ever engaged, and the audience LOVES him because he’s entertaining, credible, practical, and authentic. Highest endorsement.
Sarah Kilburg
The alignment and consulting AHEAD of the actual speaking engagement was second to none. Todd spent hours with me, my team, and a variety of salespeople and leaders to fully understand our needs. Todd’s energy and humor on stage ensures that his unique perspectives and data were well received and had a lasting effect.
Melissa Gindling
Todd joined our virtual Sales Kickoff for two separate sessions. In our post SKO survey, we received a 90% approval rating for both sessions (and the other 10% of responders didn’t attend his session as some sessions were optional). This is INCREDIBLE!
Chad MacKendrick
“You’ll receive an A+ effort, be entertained, and learn something new each time you engage with Todd. I can’t recommend him strongly enough!
Four Levers Negotiating
The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust!