Transparency Sells Better Than Perfection
As it turns out, it also negotiates better, enhances leadership, improves retention, drives growth, and fosters stronger advocates, too!
Over a century ago, Arthur Sheldon called sales “the science of service.” Somewhere along the way, we drifted.
A modern consumer research study changed my perspective entirely—revealing how buyers actually decide, and how often our approach works against that.
Today, I speak about and teach an approach to sales, negotiating, and revenue leadership built at the intersection of service, science, and sales history—proving that selling can feel better and perform better.
Questions? Please Feel Free To Reach Out!
Questions? Please Feel Free To Reach Out!
“If the truth won’t sell it, don’t sell it.”
This powerful quote from sales philosopher Arthur Dunn in 1919 captures the essence of our approach. Honesty and transparency aren’t just ethical practices—they drive better sales, improve retention, foster growth, cultivate advocates, and enhance leadership.
It’s my nerdery and passion to share these ideas. I write extensively on the subject—and everything is accessible and free—aiming to provide straightforward solutions to common revenue growth challenges. Check it out…and/or sign up for the newsletter.
Keynotes
Looking for an engaging and relatable speaker for your sales kickoff, conference, or event? As a CSPⓇ-certified professional, I provide entertaining, relatable and immediately actionable insights. I would love to be a valuable resource for you and your team!
- Transparency As Your Revenue Superpower!
- Four Levers Negotiating
- The Presentation Choreography
- …and more
Workshops
A blend of engaging content (though I may be a bit biased), insightful “aha” moments that make you think, “Of course I should be doing this!”, and highly actionable, tailored workshops designed for both your customer-facing teams and leadership.
- Messaging & Positioning
- Presentations / Formal Messaging
- Four Levers Negotiating
- Revenue Leadership
- Sales Forecasting
Need something to listen to? Short monologue lessons on the modern history of sales.
What People Are Saying
Unsolicited Testimonials, Feedback & Endorsements
Ethan Zoubek
Todd has over the years proven to be the most valuable and highly regarded speaker on the subject of sales execution that I’ve ever engaged, and the audience LOVES him because he’s entertaining, credible, practical, and authentic. Highest endorsement.
Sarah Kilburg
The alignment and consulting AHEAD of the actual speaking engagement was second to none. Todd spent hours with me, my team, and a variety of salespeople and leaders to fully understand our needs. Todd’s energy and humor on stage ensures that his unique perspectives and data were well received and had a lasting effect.
Melissa Gindling
Todd joined our virtual Sales Kickoff for two separate sessions. In our post SKO survey, we received a 90% approval rating for both sessions (and the other 10% of responders didn’t attend his session as some sessions were optional). This is INCREDIBLE!
Chad MacKendrick
“You’ll receive an A+ effort, be entertained, and learn something new each time you engage with Todd. I can’t recommend him strongly enough!
Four Levers Negotiating
The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust!