Transparency Sells Better Than Perfection
As it turns out, it also enhances leadership, improves retention, drives growth, and fosters stronger advocates too!
Can we restore the perception of the sales profession back to where it was 120 years ago, when it was not only trusted and respected, but also admired?
In an unexpected turn of events, a consumer research study shifted my perspective entirely. Fueled by passion, like a lunatic, I left my successful sales leadership career and wrote a book. I believe I’ve discovered a transformative approach to sales: transparency.
Today, I speak and teach a methodology centered on transparency for sales and revenue leadership.
Questions? Please Feel Free To Reach Out!
Questions? Please Feel Free To Reach Out!
“If the truth won’t sell it, don’t sell it.”
This powerful quote from sales philosopher Arthur Dunn in 1919 captures the essence of our approach. Honesty and transparency aren’t just ethical practices—they drive better sales, improve retention, foster growth, cultivate advocates, and enhance leadership.
It’s my nerdery and passion to share these ideas. I write extensively on the subject—and everything is accessible and free—aiming to provide straightforward solutions to common revenue growth challenges. Check it out…and/or sign up for the newsletter.
Bite Sized (free) Video Nerdery
Growing up in sales, I often found traditional training overwhelming and ineffective. As a revenue leader, investing six figures in intensive programs that were hard to retain—especially with constant turnover—just didn’t feel right.
That’s why I’ve focused on creating content that’s easy to digest, relatable, and immediately actionable. Learn something in the morning, apply it in the afternoon, see results within days, and use it throughout your career. Here’s a collection of videos and interviews to kickstart your journey!
Keynotes
Looking for an engaging and relatable speaker for your sales kickoff, conference, or event? As a CSPⓇ-certified professional, I provide entertaining, relatable and immediately actionable insights. I would love to be a valuable resource for you and your team!
Workshops
A blend of engaging content (though I may be a bit biased), insightful “aha” moments that make you think, “Of course I should be doing this!”, and highly actionable, tailored workshops designed for both your customer-facing teams and leadership.
Need something to listen to? Short monologue lessons on the modern history of sales.
What People Are Saying
Unsolicited Testimonials, Feedback & Endorsements
Ethan Zoubek
Todd has over the years proven to be the most valuable and highly regarded speaker on the subject of sales execution that I’ve ever engaged, and the audience LOVES him because he’s entertaining, credible, practical, and authentic. Highest endorsement.
Sarah Kilburg
The alignment and consulting AHEAD of the actual speaking engagement was second to none. Todd spent hours with me, my team, and a variety of salespeople and leaders to fully understand our needs. Todd’s energy and humor on stage ensures that his unique perspectives and data were well received and had a lasting effect.
Melissa Gindling
Todd joined our virtual Sales Kickoff for two separate sessions. In our post SKO survey, we received a 90% approval rating for both sessions (and the other 10% of responders didn’t attend his session as some sessions were optional). This is INCREDIBLE!
Chad MacKendrick
“You’ll receive an A+ effort, be entertained, and learn something new each time you engage with Todd. I can’t recommend him strongly enough!
A Revenue Leadership Methodology?
The Transparent Sales Leader
Now Available Wherever You Buy Your Books!
Todd Caponi’s New Book!
The Transparent Sales Leader
Now Available!