Todd Caponi, CSP® | Sales Melon
Who Is Todd? What Does He Do? What Doesn’t He Do?
For as long as I can remember, I’ve been enamored by behavioral and decision science research.
When you combine that passion with my interest in sales methodology, philosophy, and learning theory, it’s opened the door to simple yet effective solutions for everyday challenges in sales, leadership, and learning.
So, that’s what I do: I speak, teach, advise, and write with the goal of elevating the sales profession, while also making the B2B buying experience more confident and frictionless for everyone involved.
Who do you typically work with? The majority of our clients are mid-sized to large organizations (with revenues exceeding $20M), and I partner with their revenue teams across sales, marketing, customer success, and revenue operations.
What problems do you solve? By applying true clinical empathy to how we, as humans, engage, prioritize, decide, and buy, we can significantly shorten sales cycles, improve win rates (while letting go of the deals you were going to lose anyway – but faster), and build stronger trust and advocacy with customers.
In revenue leadership, implementing a scientifically optimized framework built on transparency not only drives the key revenue metrics that matter but also enhances employee engagement, performance, retention, and time-to-hire.
And, while I may be biased, we can do all of this in a way that’s both fun, thought-provoking, and immediately actionable.
What don’t you do? Our client engagements are primarily focused on optimizing your messaging, positioning, negotiations, and revenue leadership. While I do have insights on improving top-of-funnel prospecting and outreach, there are others who specialize in that area. Feel free to reach out for recommendations. Additionally, I do not offer 1-on-1 consulting.
Questions? Please Feel Free To Reach Out!
Questions? Please Feel Free To Reach Out!
7x Sales Leader | Former VP of WW Sales of the Year | Nerd
What do you do?
Through keynotes, workshops, and the implementation of the Transparency Sale methodology, I integrate behavioral insights—along with a sprinkling of sales history—into how we, as humans, engage, prioritize, decide, and ultimately make purchasing decisions.
Everything is designed to be engaging and entertaining (though, I may be a bit biased), while also delivering “aha” moments that are both insightful and immediately actionable.
These learnings are applied to how you message, position, present, negotiate, and lead.
Who am I?
I’m Todd Caponi, the author of The Transparency Sale, which was ranked by Book Authority as the 6th best sales book of all time, and The Transparent Sales Leader, a multiple award-winning book. I’m a seasoned C-level sales leader with a deep passion for behavioral science and sales history, having led two companies to successful exits.
Currently, as Principal of Sales Melon LLC, I work with revenue organizations and their leaders, teaching them how to leverage transparency and decision science to maximize their revenue potential.
What is the CSP®, and Why Does It Matter?
According to NSA President and CEO Jaime Nolan, CAE, “The CSP® (Certified Speaking Professional) designation is the highest earned designation in the speaking profession and is incredibly difficult, but rewarding to receive. Earning this designation means a speaker has demonstrated extraordinary platform skills, expertise, eloquence, and ethics.”
Fewer than 400 individuals worldwide hold the CSP® designation. To achieve this, I had to provide documented proof of delivering over 250 live presentations, each meeting specific requirements for audience size and compensation. I also submitted 20 references, each providing an evaluation within a set timeframe. My keynote presentation was peer-reviewed by a board of professionals, and I completed a class and passed an exam (which, as someone who’s not a great test-taker, was no small feat). Additionally, I had to complete a required number of in-person development hours.
This rigorous process ensures that CSP® recipients have not only mastered the craft of public speaking, but have also committed to continuous professional growth and ethical standards in the industry.
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What Todd’s Clients Are Saying
Kyle Himmelwright
You were the voted the most interesting/impactful/valuable presenter of the 2-day kick-off by an overwhelming margin. One of our salespeople, who has been in sales for 30 years, said that you were the best speaker he has seen in his career.
Jeff Rosset
Mike Cabot
Todd’s approach to being real and transparent is SO refreshing as a sales strategy. Not only is this the right way to behave as a human being, but it’s also a much more effective way to sell.
Vince Panozzo
What’s incredible about Todd is that you can give him a few ideas for a session and he creates an entire framework with engaging, impactful content. Everyone walks away from sessions feeling like they learned a ton and laughed a lot. Todd is the only person I know who is talking about authentic, transparent sales.
