Todd Caponi, CSP® | Sales Melon
Who Is Todd? What Does He Do? What Doesn’t He Do? For Whom?
For as long as I can remember, I have been enamored with behavioral and decision science research.
Combine that with my love for sales methodology/philosophy and learning theory, I’ve opened doorways to simple solutions to everyday sales, leadership and learning challenges.
So, that’s what I do: speak, teach, advise and write – in hopes of making the sales profession considerably more respected while making the B2B buying journey a more confident and frictionless experience.
Who do you typically work with? The majority of our clients are mid-sized and larger (>$20M in revenue), working across their revenue teams – sales, marketing, client success, and revenue ops.
What are the problem you solve? Applying true clinical empathy for how we as human beings engage, prioritize, decide and buy can quickly reduce sales cycle lengths, raise win rates (while losing the deals you were going to lose anyway – but faster), along with a strengthening trust and advocacy.
In revenue leadership, having a science optimized framework on a bed of transparency impacts not only all the revenue metrics that matter, but also employee engagement, performance, tenures, and time-to-hire.
And while probably biased, we can do all this in a fun, head-slapping, and immediately actionable way.
What don’t you do? Our client engagements are primarily focused on optimizing your messaging, positioning, negotiations, and revenue leadership. While I do have opinions and suggestions to optimize your top-of-funnel prospecting and outreach, there are others who do that better. Reach out for recommendations. I also do not do 1-on-1 consulting.
Questions? Please Feel Free To Reach Out!
Questions? Please Feel Free To Reach Out!
7x Sales Leader | Former VP of WW Sales of the Year | Nerd
What do you do?
Through keynotes, workshops, and the deployment of an overall Transparency Sale methodology, I bring behavioral insights (with a sprinkling of sales history) into how we as human beings engage, prioritize, decide and ultimately buy.
Everything is designed to be part engaging & entertaining (ok, I’m biased), part head-slappingly insightful, and part immediately actionable…
…learnings applied to the way you message, position, present, negotiate and lead!
Who is Todd Caponi?
Todd Caponi is the author of what Book Authority had ranked as the 6th best sales book of all time, The Transparency Sale, as well as the multiple-award-winning book, The Transparent Sales Leader. Todd is a multi-time C-Level sales leader, a behavioral science and sales history nerd, and has guided two companies to successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as Principal of Sales Melon LLC.
What is the CSP®, and Why Does It Matter?
“The CSP designation is the highest earned designation in the speaking profession and is incredibly difficult, but rewarding to receive. Earning this designation means a speaker has demonstrated extraordinary platform skills, expertise, eloquence, and ethics.” NSA President and CEO Jaime Nolan, CAE.
The CSP is a designation less than 400 individuals in the world have. To achieve, I had to provide documented proof of having delivered over 250 live presentations and programs, each meeting a minimum threshold of audience size and payment. I had to provide 20 references, each providing an evaluation in a short period of time. I had to have a keynote presentation evaluated by a board of peers, complete a class and pass an exam (I’m a terrible test taker), and I also had to attend a certain number of hours of additional in-person programming.
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What Todd’s Clients Are Saying
Kyle Himmelwright
You were the voted the most interesting/impactful/valuable presenter of the 2-day kick-off by an overwhelming margin. One of our salespeople, who has been in sales for 30 years, said that you were the best speaker he has seen in his career.
Jeff Rosset
Neil Miklusak
The overwhelming response was that you are one of the most interesting and powerful speakers many had ever seen.
Anna Cockell
