Todd Caponi | Sales Melon

Who Is Todd? What Does He Do? What Doesn’t He Do? For Whom?


For as long as I can remember, I have been enamored with behavioral and decision science research.

Combine that with my love for sales methodology/philosophy and learning theory, I’ve opened doorways to simple solutions to everyday sales, leadership and learning challenges.

So, that’s what I do: speak, teach, advise and write – in hopes of making the sales profession considerably more respected while making the B2B buying journey a more confident and frictionless experience.

Who do you typically work with? The majority of our clients are mid-sized and larger (>$20M in revenue), working across their revenue teams – sales, marketing, client success, and revenue ops.  

What are the problem you solve?  Applying true clinical empathy for how we as human beings engage, prioritize, decide and buy can quickly reduce sales cycle lengths, raise win rates (while losing the deals you were going to lose anyway – but faster), along with a strengthening trust and advocacy.

In revenue leadership, having a science optimized framework on a bed of transparency impacts not only all the revenue metrics that matter, but also employee engagement, performance, tenures, and time-to-hire.

And while probably biased, we can do all this in a fun, head-slapping, and immediately actionable way.

What don’t you do? Our client engagements are primarily focused on optimizing your messaging, positioning, negotiations, and revenue leadership. While I do have opinions and suggestions to optimize your top-of-funnel prospecting and outreach, there are others who do that better. Reach out for recommendations.  I also do not do 1-on-1 consulting.

Questions? Please Feel Free To Reach Out!

Questions? Please Feel Free To Reach Out!

7x Sales Leader | Former VP of WW Sales of the Year | Nerd

What do you do? Through keynotes, workshops and the deployment of an overall Transparency Sale methodology, I bring behavioral insights (with a sprinking of sales history) into how we as human beings engage, prioritize, decide and ultimately buy.

Everything is designed to be part engaging & entertaining (ok, I’m biased), part head-slappingly insightful, and part immediately actionable…

…learnings applied to the way you message, position, present, negotiate and lead! 

Who is Todd Caponi? Todd is the author of the 3x best-book-award-winning, international best-seller, and what Book Authority recently ranked as one of the top 10 sales books of all time, The Transparency Sale, and the newish bestselling book, The Transparent Sales Leader. Todd is a multi-time C-Level sales leader, a behavioral science and sales history nerd, and has guided two companies to successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as Principal of Sales Melon LLC.

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What Todd’s Clients Are Saying

Kyle Himmelwright

You were the voted the most interesting/impactful/valuable presenter of the 2-day kick-off by an overwhelming margin. One of our salespeople, who has been in sales for 30 years, said that you were the best speaker he has seen in his career.

Jeff Rosset

Do yourself a favor…buy Todd’s book + listen to him speak. Todd’s basically the Steve Jobs + George Washington + Steven Spielberg + Michael Jordan of sales leaders. He’s kinda good.

Neil Miklusak

The overwhelming response was that you are one of the most interesting and powerful speakers many had ever seen.

Anna Cockell

“You have been the best partner to work with and the negotiation training is the best I’ve seen – the team continues to rave about it!”