The Transparency Sale (AUTOGRAPHED PAPERBACK EDITION) ($18 + S&H)

$18.00

How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

The proliferation of reviews & feedback are changing the world of B2B selling – you can no longer hide your flaws and expect to get away with it.

And, according to the research, leading with your flaws & transparency is the fastest path to lasting trust.

In other words, regardless of reviews, it’s the right thing to do, having magical impacts on cycle lengths & win rates.

Category:

How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

The proliferation of reviews & feedback are changing the world of B2B selling - you can no longer hide your flaws and expect to get away with it.

And, according to the research, leading with your flaws & transparency is the fastest path to lasting trust.

In other words, regardless of reviews, it's the right thing to do, having magical impacts on cycle lengths & win rates.

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