When I wrote the book, The Transparency Sale, I had no idea what I was getting myself into. Not having ever written a book, and not even been a prolific writer, I felt that there was a decent shot the book would suck.
Along the way, I took notes - lots of notes. These are the notes, in the form of the 70 things I learned along the way. These learnings are for you - to help you decide to take the plunge (or not to), and not have to learn these lessons all over again.
(all proceeds are going to charity)