Sales Play During a Recession: Extreme Firmographic Focus

Sales Play During a Recession: Extreme Firmographic Focus

Apr 23, 2020 | Video

While it may sound counterintuitive, when things get tough, extreme firmographic focus wins. Pick a tight verticle (industry, size, region) where you know you can make an impact, and focus there. You:
1) We all quickly become an expert in that vertical,

2) which helps you diagnose & prescribe solutions faster & more effectively.

3) Where your confidence will make buyers more confident (confidence is contagious),

4) which helps your prospects buy more easily.

Check out this “Daily Sales Tip” video for more.

0 Comments

Other Videos You Might Enjoy

Can & Should Trust Building Be Taught To Sales Professionals?

Can & Should Trust Building Be Taught To Sales Professionals?

We spend a lot of time teaching prospecting (and rightly so), and once we're in the sales cycle, we teach a lot on discovery, positioning, presenting and negotiating, which is also important. But, there's this magic coin called "trust" - and when we have them, they...

read more
The Future of Sales: What once was admired…

The Future of Sales: What once was admired…

The Sales Profession - once trusted, respected and even admired as a profession, now consistently scrapes the bottom of Gallups annual trusted-professions study. To understand how to regain that respect, we must first understand how we had it in the first place, and...

read more
Todd Caponi
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.