Selling in Economic Uncertainty: Messaging with Clinical Empathy

Dec 8, 2022 | Video

We’ve seen this movie before, and we know how it ends. The times we’re in? They’re unique from the previous economic downturns, but not the most recent ones. We can actually look to the 1920s for answers. But the most important thing? Knowing that (a) it always ends the same…and (b) if your messaging was created during the wrong period, get ready to hit “select all” and “delete”.

0 Comments

Other Videos You Might Enjoy

B2B Lessons from shopping at Costco

B2B Lessons from shopping at Costco

B2B Lessons from shopping at Costco Want to hear me go on a rant about shopping at Costco? 😐 Don't answer that! 😁 Being successful does not require you to be perfect. Being successful does not require you to be all things to all people. The truly successful businesses...

read more
Sales Melon – The Commercial

Sales Melon – The Commercial

Sales Melon - The Commercial | I was asked to create a 30-second commercial for my business, and told to "make it funny". Here was my attempt. Don't judge... 🙂

read more