Tips & Interviews
Todd’s Videos
Why Is The Time Right For Transparent Negotiations?
Why Is The Time Right For Transparent Negotiations? Why are we still negotiating like it's 1985 - when the deal itself was the peak of the selling relationship? In today's economy, where the proliferation of information is abound, and where the deal is merely an...
B2B Lessons from shopping at Costco
B2B Lessons from shopping at Costco Want to hear me go on a rant about shopping at Costco? 😐 Don't answer that! 😁 Being successful does not require you to be perfect. Being successful does not require you to be all things to all people. The truly successful...
Sales Melon – The Commercial
Sales Melon - The Commercial | I was asked to create a 30-second commercial for my business, and told to "make it funny". Here was my attempt. Don't judge......
Is it “bold” to be transparent in sales? It’s bolder not to be!
Is it "bold" to be transparent in sales? It's bolder not to be! When I tell the story of sharing with a client what we give up...and that they may really care about...to be great at our core, I often get a "wow, Todd, that was bold!" I truly believe it would have...
Sales Tip: Losing for the same reason over-and-over? Embrace it!
Sales Tip: Losing for the same reason over-and-over? Embrace...
Don’t Be A Dunderblitzen: A Sales Leadership Parable
Don't Be A Dunderblitzen: A Sales Leadership Parable Are you a Dunderblitzen? A champion salesperson, promoted to leadership without training or a structure? In this video, I share the story of a medieval fighter named Dunderblitzen Von Shoosh. This is his story,...
The Transparent Sales Leader: 1-on-1’s and the Five F’s of Building Revenue Capacity
The Transparent Sales Leader: 1-on-1's and the Five F's of Building Revenue Capacity As a part of the Sales & Stuff & Things Podcast / Live with Sales Assembly, a question was asked around gaining control of your leadership responsibilities. A question was...
Sales Negotiation Tip: Getting Your Pricing Positioning Right
Sales Negotiation Tip: Getting Your Pricing Positioning Right. https://youtu.be/JdITV6Mx--A Negotiation is an "event"...but an event like a marathon is an event. If you don't treat it like a "process", too, your toenails will be popping off part of the way...
Sales History: Sales Quota Setting Today vs. 100 Years Ago
Sales History: Sales Quota Setting Today vs. 100 Years Ago Why is it that, 100 years ago, sales quotas were calculated by market analysts and sales quota specialists TERRITORY SPECIFIC, with the data shared with each rep individually, when they had LESS DATA and...
Sign up for Todd’s Sales / Leadership “Nerdery” Newsletter
You will also get notified when Todd releases new content like articles, podcasts, and videos!
Podcast
Bringing the incredible (and sometimes strange) brains from the profession of sales’ past to the 2020’s – Todd Caponi’s “The Sales History Podcast”
Blog Posts / Articles
When I am not speaking, doing virtual events, or teaching a workshop… I love to blog or write articles.