Tips & Interviews
Todd’s Videos
Telephone Sales – Its Proper Use (Circa 1954)
Telephone Sales - Its Proper Use (Circa 1954) "What Mr. Bell Had In Mind" Thinking about how people sold in 1954, sell today, and what Alexander Graham Bell had originally in mind when he invented the telephone, this video is an amazing piece on the proper use of...
FAFO in Sales – the Role & Impact of Trust
FAFO in Sales - the Role & Impact of Trust Just for fun, and inspired by the great Rob Skaer, who famously discusses the FAFO chart, I decided to take a fresh look at my chart on trust. Mislead a customer. Hide the truth. Bash your competitor. Bate &...
Sales History Museum Virtual Tour – Part Five
The Sales History Museum Mini Virtual Tour - PART FIVE This virtual tour (PART FIVE) takes you through a few books from 1911 through the 1950s on sales, starting with the biography of John H. Patterson, and finishing with the book that inspired my journey into...
Sales History Museum Virtual Tour – Part Four
Sales History Museum Virtual Tour – Part Four The virtual tour of the mini sales history takes us to How To Win Friends and Influence People, one of its origin books (Pushing to the Front), how Thomas Herbert Russell feared the rise of information and its impact on...
Sales History Museum Virtual Tour – Part Three
Sales History Museum Virtual Tour – Part Three Today's episode takes you through some books on business building The Business Guide from 1886 Arthur Sheldon's 16-book correspondence program from 1911 Keeping The Salesman Fit from 1926 The Modern Business Collection...
Sales History Museum Virtual Tour – Part Two
Sales History Museum Virtual Tour – Part Two I collect books, magazines, and all sorts of other collectibles and artifacts from sales history’s past. Books from the 1880s. Magazines on sales and sales leadership from as early as 1903, joke books for traveling...
Sales History Museum Virtual Tour – Part One
Sales History Museum Virtual Tour - Part One I collect books, magazines, and all sorts of other collectibles and artifacts from sales history’s past. Books from the 1880s. Magazines on sales and sales leadership from as early as 1903, joke books for traveling...
Why Is The Time Right For Transparent Negotiations?
Why Is The Time Right For Transparent Negotiations? Why are we still negotiating like it's 1985 - when the deal itself was the peak of the selling relationship? In today's economy, where the proliferation of information is abound, and where the deal is merely an...
B2B Lessons from shopping at Costco
B2B Lessons from shopping at Costco Want to hear me go on a rant about shopping at Costco? 😐 Don't answer that! 😁 Being successful does not require you to be perfect. Being successful does not require you to be all things to all people. The truly successful...
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Podcast
Bringing the incredible (and sometimes strange) brains from the profession of sales’ past to the 2020’s – Todd Caponi’s “The Sales History Podcast”


Blog Posts / Articles
When I am not speaking, doing virtual events, or teaching a workshop… I love to blog or write articles.