We Are Selling Ideas, right? Here’s 400 Years of “How To” Advice

Sales – the most brilliant minds in the profession view our responsibility as “selling ideas’. Those brilliant minds date back to the 1600s and Sir Francis Bacon, the late 1700s and Benjamin Franklin, and many more throughout the 1900s.

In this episode, we’ll explore the advice from Bacon, Franklin, and a couple of amazing thought leaders on selling from the 1950s – how logic polarizes an audience, along with how to think differently about your approach.

@saleshistorian on Instagram – daily quotes, pics & comics from the past
@saleshistorian on Twitter – daily quotes, pics & comics from the past
The Transparent Sales Leader – my newest book which includes a number of quotes and lessons from sales’ past.
The Transparency Sale – the first book, (ironically) named one of the top 100 sales books of all time.