Your Grandpa was better than you at forecasting.

Nov 22, 2022 | Video


Your Grandpa was better than you at forecasting.

Todd Caponi, sales historian and author of “The Transparency Sale” explains why modern sales forecasting isn’t as good as it used to be – and what we can learn from our sales ancestors.

Spoiler alert: It’s all about the customer. AIDA: A – Awareness I – Interest D – Desire A – Action

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