About Todd Caponi

For as long as I can remember, I have been enamored with behavioral and decision science research.

Combine that with my love for sales methodology/philosophy and learning theory, I’ve opened doorways to simple solutions to everyday sales, leadership and learning challenges.

So, that’s what I do: speak, teach, advise and write – in hopes of making the sales profession considerably more respected while making the B2B buying journey a more confident and frictionless experience.

As a matter of fact, I left my role as the Chief Revenue Officer of Chicago’s fastest-growing tech company after we had built it up from practically the ground up – to write my first book, The Transparency Sale which has since earned:

  • 2019’s “Best Book Award” in the “Business: Sales” category at the American Book Awards, 

  • 2020’s “Best Sales & Marketing Book” at the Independent Press Awards, 

  • While also earning International Best-Seller status – in Shanghai, China (of all places!)

Questions? Please Feel Free To Reach Out!

Questions? Please Feel Free To Reach Out!

7x Sales Leader | Former VP of WW Sales of the Year | Nerd

The book, The Transparency Sale has done so much better than I could have imagined. I argued with my publisher about how many books to take to print – figuring I wouldn’t sell that many. Well – we sold out…twice!

Now, I spend my time as a speaker & workshop leader as CEO & Founder of Sales Melon LLC. teaching (primarily tech) companies salespeople and leaders.

Previously, as mentioned above, I had spent almost 4 years building the revenue capacity of Chicago’s PowerReviews from the ground up as their Chief Revenue Officer…turning it into Illinois’ fastest-growing tech company.

Prior to that, I held sales leadership roles with 3 other tech companies, including ExactTarget, where I was honored by helping to drive the organization to a successful IPO and a $2.7B exit through the acquisition by Salesforce.com.

And way back in 2009, for how I helped a company called Right Hemisphere navigate their way through the “Great Recession”, I won the American Business “Stevie” Award winner for VP of WW Sales of the Year, and I also once owned & operated a sales training company.

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What Todd’s Clients Are Saying

Kyle Himmelwright

You were the voted the most interesting/impactful/valuable presenter of the 2-day kick-off by an overwhelming margin. One of our salespeople, who has been in sales for 30 years, said that you were the best speaker he has seen in his career.

Jeff Rosset

Do yourself a favor…buy Todd’s book + listen to him speak. Todd’s basically the Steve Jobs + George Washington + Steven Spielberg + Michael Jordan of sales leaders. He’s kinda good.

Neil Miklusak

The overwhelming response was that you are one of the most interesting and powerful speakers many had ever seen.

Anna Cockell

“You have been the best partner to work with and the negotiation training is the best I’ve seen – the team continues to rave about it!”