Workshops For Your Revenue Teams

In-Person or virtual, I’ve optimized every program for how we learn as human beings.

All programs include:

• Record them: You get to record the session as an internal training asset!
• Workbooks: To focus & retain learning
• Reinforcement: A virtual reinforcement session 2-6 weeks later

Turn Transparency Into Your Revenue Superpower

(Messaging | Positioning | Buyer Journey Optimization)

Use Decision Science for Good (Not Evil)!

Attendees will gain a core understanding of how the brain engages, prioritizes, and makes decisions. We’ll then explore practical strategies to optimize your prospecting, positioning, and messaging to align with how buyers think. Learn simple yet effective ways to remove friction from the buying journey, guiding prospects and customers toward taking action more swiftly.

Overview:
This workshop delves into the neuroscience of how prospects engage, prioritize, and make decisions. You’ll walk away with actionable strategies to refine your prospecting, positioning, and messaging to resonate with the buyer’s mindset.

Key Takeaways:

• Understand the cognitive processes behind how buyers make purchasing decisions.
• Discover easy-to-apply techniques to streamline the buying journey and eliminate friction.
• Shift your approach to encourage faster decision-making and close deals more effectively.

Benefits:
Accelerate deal closures, win more consistently, and turn around deals that were previously on the verge of being lost.

Four Levers Negotiating | Transparent Negotiations*

Master the Art of Clear and Confident Pricing Discussions

Attendees will learn a SIMPLE & STRAIGHTFORWARD framework for discussing, proposing, and negotiating pricing with confidence. They’ll understand how to implement the four key levers of negotiation and gain conversational strategies to confidently address the most common challenges, such as requests for price reductions, termination clauses, monthly billing, or last-minute objections like “We won’t be able to sign before the end of the quarter.”

Overview:

Learn a simple yet effective approach to pricing conversations that empowers you to negotiate confidently. This workshop will cover the four essential negotiation levers and provide actionable strategies for handling common pricing objections and requests.

Key Takeaways:

• Master a clear, effective framework for pricing discussions.
• Overcome common negotiation challenges, including price reductions, termination clauses, and billing changes.
• Strengthen client trust and improve deal predictability, reducing reliance on discounts.

Benefits:

Build negotiation confidence, foster stronger client relationships, and achieve more consistent and predictable deal outcomes.

*MOST POPULAR PROGRAM – Video above describes the program in more detail

Formal Messaging Choreography 

Align Your Presentations with How the Brain Builds Consensus

Traditional presentation structures often clash with how our brains naturally make decisions and build consensus. This program fixes that. It doesn’t require scrapping your existing deck, but instead reorganizes your messaging to craft a story that resonates with how your audience thinks. Your presentations will shift focus from showcasing your achievements to highlighting how your prospect can succeed. Attendees will also receive a simple, actionable framework to prepare and choreograph each of their formal messaging engagements.

Overview:

Learn how to align your presentations with the brain’s natural decision-making and consensus-building processes. This workshop will help you restructure your messaging to focus on the value and potential success for your prospects, rather than simply highlighting your own accomplishments.

Key Takeaways:

• Reorder your presentation content to better engage and persuade your audience.
• Develop a compelling narrative that emphasizes the prospects’ potential success.
• Receive a practical guide for preparing and delivering persuasive, impactful formal messaging.

Benefits:

Accelerate consensus-building, differentiate yourself from the competition, and significantly enhance the effectiveness of your presentations.