Workshops For Your Revenue Teams

On-site or virtual, I’ve optimized every program for how human beings learn.

All programs include:

• Record them – they become an internal training asset, too!
• Workbooks – to focus & memorialize learning
• Reinforcement – 2-6 weeks later, a virtual reinforcement session

Turn Transparency Into Your Revenue Superpower (Messaging | Positioning | Buyer Journey Optimization)

Use Decision Science for Good (Not Evil)!

Attendees gain a core understanding of how the brain engages, prioritizes, and decides. We’ll then explore simple ways to optimize for the buying brain in your prospecting, positioning, and messaging. They will gain easy-to-implement ways to remove friction from the buying journey you take prospects and customers on to shift the deck towards action!

Overview:
Dive into the neuroscience behind how prospects engage, prioritize, and make decisions. This workshop will provide you with practical strategies to optimize your prospecting, positioning, and messaging to align with the way buyers think.

Key Takeaways:

• Understand how the brain processes information and makes purchasing decisions.
• Learn easy-to-implement techniques to streamline the buying journey and reduce friction.
• Shift your approach to encourage action and close deals faster.

Benefits:
Win deals more quickly and consistently, and expedite the closure of deals that were likely to be lost regardless.

Transparent Negotiations Workshop*

Master the Art of Clear and Confident Pricing Discussions

Attendees will learn a SIMPLE framework for how they discuss pricing, propose pricing, and most importantly negotiate pricing, know how to implement the four levers, and have conversational turnarounds to stand up strong to the most common issues that come up. (i.e., the price must come down, we need termination for convenience, monthly billing requests, “we won’t be able to sign before the end of the quarter”, etc.).

Overview:

Discover a straightforward framework for discussing, proposing, and negotiating pricing with confidence. This workshop covers the four key levers of negotiation and provides strategies for handling common pricing objections and requests.

Key Takeaways:

• Implement a simple, effective framework for pricing discussions.
• Overcome common negotiation hurdles such as price reductions, termination clauses, and billing requests.
• Build trust with clients and increase deal predictability while reducing the need for discounts.

Benefits:

Gain confidence in negotiations, build stronger client relationships, and achieve more predictable outcomes.

*MOST POPULAR PROGRAM – Video above describes the program in more detail

Formal Messaging Choreography 

Traditional presentation choreographies literally run 180 degrees from how our brains decide and build consensus. In this program, we fix that. It doesn’t throw out an existing deck, it simply reorders your formal messaging in a way that tells a consensus-building story. Your presentations will become focused not on how great you are, but instead on how great your prospect can be. Attendees are also provided with an easy-to-follow way to prepare and choreograph each of their formal messaging engagements.

Overview:

Learn how to align your presentations with how the brain builds consensus and makes decisions. This workshop will help you reorder your messaging to focus on the potential benefits for your prospects, rather than just showcasing your own achievements.

Key Takeaways:

• Reorganize your presentation content to better engage and persuade your audience.
• Develop a compelling narrative that emphasizes the prospects’ success.
• Receive a practical guide to prepare and deliver persuasive formal messaging.

Benefits:

Accelerate consensus-building, stand out from the competition, and enhance the effectiveness of your presentations.