I’m convinced...transparency is as close to a sales elixir as I can find. 👉 The behavioral science says it should. 👉 The data supports the science. 👉 The practical application proves it - with dramatic results. 😳 And the proliferation of reviews and feedback on...

On Jake Dunlap's LinkedIn Live, Todd goes on a 1-minute rant on the answer. #salestips

The strategy of waiting to reveal or talk pricing? In a recent study published in this month's Journal of Marketing Research, it's eroding trust, minimize deal values, and long term it's eroding the value of upsells and cross-sells. Transparency sells better than...