The Webinar Talk Show is a program that Thom Singer has co-created with Eliz Greene to help companies and associations deal with the abundance of talking head webinars. In this episode, Todd Caponi shares the behavioral science associated with uncertainty &...

The short version - how to rethink your messaging, approach and mindset while in a world of uncertainty. Think about it - discretionary spending stops, essential spending gets picked over and risk is reduced - for you, your prospect (as a person), and your prospect...

Uncertainty. It’s a crazy-maker for the brain, but even worse, a crazy-maker for your pipeline. And ready or not, uncertainty is here. How bad will it get and for how long? Nobody can know for sure. But either way, it requires an immediate shift in sales strategy....