Had a little fun with this video. I know what I felt when asked that question, especially in front of my peers via a rep-by-rep death-march sales meeting. The result? A forecast based on lies and lost deal transparency. Transparency wins as effectively inside an...

Logic is polarizing to the human brain - it actually makes decisions harder. So, that logo slide you love to present because you're so proud of your customer list? It may be separating your advocates from your dictractors during a sales cycle.

Unfortunately we have a long way to go before we have to worry about that. Just from today's mail and today's web ads, we're far away from transparency - still building foundations on mistrust and trickery, which doesn't serve us well. #transparencysale