As it turns out, we as human beings make all of our decisions in the feeling / emotion center of our brain, and ONLY use logic to justify a feeling based decision. That has huge implications for how you position your products or services.

Traditional approaches to email prospecting are white noise to an executive's inbox. In this video, I try to provide an understanding of what it looks like, why you don't get a response, and what is more likely to be opened.

Are you REALLY giving buyers what they need in your proposals to make a confident decision? Are they full of "perfection"? If they are, then the answer to that first question is likely a "no". This video shows you why, and what to do about it.