Todd’s Videos

When making a decision, our brains subconsciously stack the deck towards the easier path. If you thought “consensus” selling was hard before, imagine how hard consensus buying has become. For a buyer to gain consensus, it’s no longer a matter of walking down the...

Snake Oil sales was just that - often actually selling snake oil as a cure all. But what was in these medicines? Could be anything! Here's a clip from Todd Caponi's interview with John Moore - The Collaborator, telling the story of how sellers (aka, Medicine Men)...

Check out this exclusive interview.: Todd Caponi interviews...his Alexa device. Two minutes - talking about sales, the Transparency Sale and the "Think Outside The Script" Virtual tour by Blissful Prospecting taking place this summer. To sign up for the FREE...

It works in sales, but works even better during an interview. This short video explains how to lead with what you aren't - how that will give you an incredible advantage. Backed by science & data, transparency sells better than perfection. This explains why, on a...

This was the top registered and top-rated #keynote from Outreach's "Unleash 2020 Virtual Summit", which took place in May of 2020. In this session, attendees learned what true Sales Empathy is. Beyond the cliche, they learned the behavioral science around buyer...

40 speakers • Live • Free A quick preview of my talk at this live, virtual event taking place in August. Think Outside the Script isn't your typical virtual summit. It's a summer-long virtual tour with 2-3 live events per week. Our goal is to be the best virtual...

Sales has a sorted past...from Homer talking about door-to-door sales in likely the 8th century BC, Itinerant Merchants, Drummers, Snake Oil "Medicine Men", Mark Twain building a sales training program for 10,000, Phrenologists, Pyramid Selling, the beginnings of...

The world of neuroscience has progressed at an incredible rate in the past ten years. Much of the understanding of how our brains work has yet to make its way into our selling efforts. The concepts are a bit counterintuitive, but the data and practical applications...

While it may sound counterintuitive, when things get tough, extreme firmographic focus wins. Pick a tight verticle (industry, size, region) where you know you can make an impact, and focus there. You: 1) We all quickly become an expert in that vertical, 2) which...