If you’re going to lose, lose fast, right? We’ve all seen that talked about, and it seems obvious - spend time on the opportunities you SHOULD win. However, we often don’t. And now I’ve come to the realization as to why. Really, three reasons why we tend not to...

The Sales Profession - once trusted, respected and even admired as a profession, now consistently scrapes the bottom of Gallups annual trusted-professions study. To understand how to regain that respect, we must first understand how we had it in the first place, and...

As it turns out, our brains process the words we read in the same center as we process the spoken word. When we read, our brain is basically reading to itself, then listening to what it just read. In other words, the spoken word and the words we read are processed in...