Should you be leading with your price in sales pursuits?
On Jake Dunlap's LinkedIn Live, Todd goes on a 1-minute rant on the answer. #salestips
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On Jake Dunlap's LinkedIn Live, Todd goes on a 1-minute rant on the answer. #salestips
The strategy of waiting to reveal or talk pricing? In a recent study published in this month's Journal of Marketing Research, it's eroding trust, minimize deal values, and long term it's eroding the value of upsells and cross-sells. Transparency sells better than...
My favorite rant from the Salesforce/Torchlite live webinar and Q&A. The question, "Making prospecting outreach personalized and valuable means more work for the seller. Are they just being lazy?" My answer: Maybe - but it's more likely because it's being thought...
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