I’m convinced…transparency is as close to a sales elixir as I can find.
👉 The behavioral science says it should.
👉 The data supports the science.
👉 The practical application proves it – with dramatic results.
😳 And the proliferation of reviews and feedback on everything around us screams we have to do it anyway!
But we still don’t always do it.
Here’s why, and what you can do about it…
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