Stories from the 1910s – The First B2C & B2B Cold Calling Campaigns!
Audio Podcast
An amendment to Season 1, Episode 10’s episode on “When Did Cold Calling Begin?”, this episode tells of two newly found stories – of the first found (so far) B2C telephone cold calling campaign in 1910, and the first found B2B telephone cold calling campaign from 1914.
The success rate, the scripting, the analysis of numbers and the foundational technique is so amazing, given much is what we still teach today – albeit there was a transparency faux pas in the B2B story you’ve got to hear.
(h/t Jeffrey Blackwell)
Other Podcasts You Might Enjoy
The Salesman Who Lacked Courage – A Negotiating Story from 1907
The Salesman Who Lacked Courage - A Negotiating Story from 1907 Anxiety in negotiating is timeless. In this episode, I tell a story written in 1907 about a salesperson who lacked courage as it relates to delivering and negotiating price. It has so many lessons that...
The Most Significant Sales Keynote In History
The Most Significant Sales Keynote In History Picture this. A sales conference featuring the then-sitting president of the United States as the keynote speaker. It happened in July of 1916. It wasn’t because the president had nothing going on that day, happened to be...
How Legislation Has Shaped the Sales Profession More Than Technology
How Legislation Has Shaped the Sales Profession More Than Technology This may sound crazy, but I truly believe that government legislation has had a larger impact on changing the sales profession than has technology or the proliferation of information available to...
0 Comments