The 1908 Broadway Play That Put Sales on Trial

The 1908 Broadway Play That Put Sales on Trial

The 1908 Broadway Play That Put Sales on Trial In 1908, Broadway audiences packed theaters to see The Traveling Salesman, a comedy built on something really familiar – the fact that nobody trusted salespeople. In this episode, I take you through the play,...
The Great Sales Irony of Prohibition

The Great Sales Irony of Prohibition

The Great Sales Irony of Prohibition The sales profession spent the early 1900s trying to shed the stereotype of the hard-drinking, back-slapping salesman. Then came Prohibition…and suddenly, and ironically, booze became more valuable to the sales profession...
The Most Significant Sales Keynote In History

The Most Significant Sales Keynote In History

The Most Significant Sales Keynote In History Picture this. A sales conference featuring the then-sitting president of the United States as the keynote speaker. It happened in July of 1916. It wasn’t because the president had nothing going on that day, happened to be...
The Most Significant Sales Keynote In History

225 Years of Evolving Sales Personas

225 Years of Evolving Sales Personas “The selling methods of any period grow out of the economic situation of the time.” – H.K. Nixon, Principles of Selling, 1931 Looking back over the past 225 years, the prominent persona in the sales profession has...
Todd Caponi
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