The Sales Genius of Benjamin Franklin

The Sales Genius of Benjamin Franklin

The Sales Genius of Benjamin Franklin Benjamin Franklin is known as an inventor, printer, scientist, and Founding Father. In this episode, we look at him through a lens he rarely gets credit for – and I had no idea about: sales savant. Turns out, Franklin was a...
The 1908 Broadway Play That Put Sales on Trial

The 1908 Broadway Play That Put Sales on Trial

The 1908 Broadway Play That Put Sales on Trial In 1908, Broadway audiences packed theaters to see The Traveling Salesman, a comedy built on something really familiar – the fact that nobody trusted salespeople. In this episode, I take you through the play,...
The Great Sales Irony of Prohibition

The Great Sales Irony of Prohibition

The Great Sales Irony of Prohibition The sales profession spent the early 1900s trying to shed the stereotype of the hard-drinking, back-slapping salesman. Then came Prohibition…and suddenly, and ironically, booze became more valuable to the sales profession...
The Most Significant Sales Keynote In History

The Most Significant Sales Keynote In History

The Most Significant Sales Keynote In History Picture this. A sales conference featuring the then-sitting president of the United States as the keynote speaker. It happened in July of 1916. It wasn’t because the president had nothing going on that day, happened to be...
Todd Caponi
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