Is it “bold” to be transparent in sales? It’s bolder not to be!

Oct 10, 2023 | Video

Is it “bold” to be transparent in sales? It’s bolder not to be!

  • When I tell the story of sharing with a client what we give up…and that they may really care about…to be great at our core, I often get a “wow, Todd, that was bold!” I truly believe it would have been bolder…and maybe a lot less smart…not to! Here’s why!

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Todd Caponi
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