Are we "buyer-centric" in name only?

Are we “buyer-centric” in name only?

Aug 25, 2021 | Video

While we so often claim to be buyer-focused in our sales efforts, when you truly look at it, our internal processes and measures are primarily sales-focused. And, what do sellers do? Prioritize what gets measured.

Can we take a lesson from 100+ years ago, and revisit truly buyer-focused processes & measures? Can we focus on recognizing buyer behavior first?

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