B2B Lessons from shopping at Costco

Feb 14, 2024 | Video

Want to hear me go on a rant about shopping at Costco? ๐Ÿ˜ Don’t answer that! ๐Ÿ˜

  • Being successful does not require you to be perfect.
  • Being successful does not require you to be all things to all people.

The truly successful businesses – and people – embrace what they give up to be great at their core. Theyโ€™re consistentโ€ฆitโ€™s better to be predictably imperfect than set expectations you cannot meet. Every one of you has quirks, things you wish you were better at, blind spots. Every solution you represent is not perfect for all circumstances. Why canโ€™t we take lessons from the most successful B2C businesses? โ€œHereโ€™s what we donโ€™t do so we can be the best at Xโ€ #transparencywins

0 Comments

Other Videos You Might Enjoy

Sales Leaders: Celebrate The Losses

Sales Leaders: Celebrate The Losses

Itโ€™s one thing to celebrate the wins in an organization. We have to do that, especially now when everyoneโ€™s remote. But losing is winning, if you lose right. Celebrate the losses for the effort and lessons learned, and you'll find you lose less often, your forecast...

read more
Todd Caponi – The Transparency Sale

Todd Caponi – The Transparency Sale

Considering a keynote speaker for your next event, with a science-backed, counterintuitive perspective on how to win more, win faster, and do it with integrity? Here's a quick 1:30 on the problem, the solution, and the transformation through Todd Caponi's programs.

read more
A Tale of Two Crises: Transparency in a Crisis

A Tale of Two Crises: Transparency in a Crisis

It's inevitable - what you do or sell will screw up somewhere or for someone. - My family had a boarding facility lose one of our dogs. - And last week, a dealership lost my car while it was there for service! How you handle a crisis says everything about you...and...

read more
Todd Caponi
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.