Being the buying sherpa - not as easy as it sounds

Being the buying sherpa – not as easy as it sounds

Apr 19, 2019 | Video

We often hear how we, as sellers, need to be a guide to the buyer on their journey – seeing as they likely haven’t bought what you’re selling before – or if they have, it’s not often. Well, it’s not that easy. Buyers don’t trust you to be their guide – sorry. You have to earn it. (And, I could use some car buying advice myself!)

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