Who has it harder – the seller or the buyer?

Who has it harder – the seller or the buyer?

Getting comfortable with the answer to this question changed a lot for me – it made me a better selling professional, leader and now decision science nerd. Years ago, as a seller, I thought, “This sales thing is really hard!” Years later as a C-Level...
Using Video In Sales: Proposals

Using Video In Sales: Proposals

Video has pervaded our lives in an aggressive way. We knew it was out there…lurking as the next platform for communication. But now we’re using it live for all of our meetings and conversations, messing with our brain, driving us insane. But there’s...
The Final Interview: Transparency for the Win

The Final Interview: Transparency for the Win

Do you have a gap in your resume? Is there a requirement in the job description that you don’t have? How do you handle it during an interview? If you’re like most, you likely hope they don’t bring it up, and if they do, have an explanation for it? There’s an...
Sales Differentiation: The Not-So-Obvious Fourth Pillar

Sales Differentiation: The Not-So-Obvious Fourth Pillar

How do you win in a space where 56+ companies claim to have the same technology you do? Every company is looking for ways to differentiate. But there’s a not-so-obvious place to look… Every article I read on sales differentiation focuses on three categories with which...
Aha! The Key To Maximizing Customer Retention!

Aha! The Key To Maximizing Customer Retention!

It’s one thing to focus on transparency as it relates to customer “acquisition”, but what’s its impact on customer “retention”? From the recent research I’ve been digging into…EVERYTHING! To start, which trait of a...
Todd Caponi
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.