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If Goldfish Had iPhones: Capturing & Maintaining Attention

If Goldfish Had iPhones: Capturing & Maintaining Attention

by PhilR | Dec 7, 2020 | Uncategorized

I guess you could call this ironic: In the midst of working on a proposal for a client, I received a LinkedIn notification. The next thing you know, I became sidetracked – researching the subject of “attention”. Attaining and maintaining attention: Nothing...
“What drove you to write ‘The Transparency Sale’?” – Jeff Goldberg w/ Todd Caponi

“What drove you to write ‘The Transparency Sale’?” – Jeff Goldberg w/ Todd Caponi

by PhilR | Jul 17, 2020 | Uncategorized

In this interview, Jeff Goldberg asks me what drove me to write the book. A 4:00 video explanation. Jeff is the founder of the Sales Pro Network and hosts regular “Facebook Live” interviews. His group can be found...
Sales History: Phrenology – The sales methodology based on the structure of your head

Sales History: Phrenology – The sales methodology based on the structure of your head

by PhilR | Jun 11, 2020 | Uncategorized

Hilarious? Yes. Phrenology was considered a “pseudoscience”, which used skull structures to predict behavior. It actually became a philosophy used by sales organizations, including Ford. Here’s the description, from Todd Caponi’s interview with...

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1415 N Briar Patch Ct
Palatine, IL 60067

847-999-0420
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