Unleash 2020 Summit – Todd Caponi – Sales Empathy, How Buyers Decide, Prioritize and Buy
This was the top registered and top-rated #keynote from Outreach’s “Unleash 2020 Virtual Summit”, which took place in May of 2020. In this session, attendees learned what true Sales Empathy is. Beyond the cliche, they learned the behavioral science...
Think Outside The Script Summer Tour: Todd Caponi
40 speakers • Live • Free A quick preview of my talk at this live, virtual event taking place in August. Think Outside the Script isn’t your typical virtual summit. It’s a summer-long virtual tour with 2-3 live events per week. Our goal is to be the best...
The History of Sales – #FAFC – Todd Caponi
Sales has a sorted past…from Homer talking about door-to-door sales in likely the 8th century BC, Itinerant Merchants, Drummers, Snake Oil “Medicine Men”, Mark Twain building a sales training program for 10,000, Phrenologists, Pyramid Selling, the...
ITA ScaleUp: Todd Caponi – Sales Empathy: How Buyers Decide, Buy and Prioritize
The world of neuroscience has progressed at an incredible rate in the past ten years. Much of the understanding of how our brains work has yet to make its way into our selling efforts. The concepts are a bit counterintuitive, but the data and practical applications...