Quit hiding your flaws – and watch the magic happen!

Quit hiding your flaws – and watch the magic happen!

Gartner came out with a study last year revealing that a buyer spends 61% of their purchase process time doing research outside of the 39% of their time spent with you, your competitors or their internal buying groups. That’s our fault as sellers. A substantial...
Transparent Negotiations

Transparent Negotiations

Why do we teach a massive erosion of trust at the end of our sales cycles – aka “negotiation”? Here’s the explanation of a simple framework to help you negotiate with your cards face up instead of treating negotiations like a poker game....
If someone can do it, why not you?

If someone can do it, why not you?

As an example of mastering something – I taught myself to ride a unicycle. It’s how I feel about just about anything – if someone like me can do something, why not me? In sales, I went all in, too. Here’s a fun video my step-daughter captured...
Being the buying sherpa – not as easy as it sounds

Being the buying sherpa – not as easy as it sounds

We often hear how we, as sellers, need to be a guide to the buyer on their journey – seeing as they likely haven’t bought what you’re selling before – or if they have, it’s not often. Well, it’s not that easy. Buyers don’t...
Todd Caponi
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