The Author’s Trigger – The Motivation To Write a Book

The Author’s Trigger – The Motivation To Write a Book

by | Dec 18, 2020 | Video

Following a call with a group of non-fiction authors, I realized something: – Something punched them in the face that screamed at them: this is important, and the world should know about it. Here’s a video about my trigger, and a call to you – if you...
Cyber Monday Lessons For the B2B Salesperson

Cyber Monday Lessons For the B2B Salesperson

by | Dec 1, 2020 | Video

Happy Cyber Monday! Can I ruin the fun of it? When you’re buying online – pretend the website is a human being selling to you. What are those sites doing right – and doing wrong – and what lessons can you learn from them? I see 3 big ones,...
Transparency – The Closest Thing To A Sales Elixer!

Transparency – The Closest Thing To A Sales Elixer!

by | Nov 17, 2020 | Video

Iā€™m convinced…transparency is as close to a sales elixir as I can find. šŸ‘‰ The behavioral science says it should. šŸ‘‰ The data supports the science. šŸ‘‰ The practical application proves it – with dramatic results. šŸ˜³ And the proliferation of reviews and feedback...
The Power of Revealing Your Pricing Early

The Power of Revealing Your Pricing Early

by | Oct 27, 2020 | Video

The strategy of waiting to reveal or talk pricing? In a recent study published in this month’s Journal of Marketing Research, it’s eroding trust, minimize deal values, and long term it’s eroding the value of upsells and cross-sells. Transparency...
Todd Caponi
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