The short version – how to rethink your messaging, approach and mindset while in a world of uncertainty.
Think about it – discretionary spending stops, essential spending gets picked over and risk is reduced – for you, your prospect (as a person), and your prospect (as a potential customer). Messaging developed in an up-market just won’t work in a downturn. Shift now!
The full version, in partnership with Sales Assembly, can be found here: https://youtu.be/HUIutGQLS-Y
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