FAFO in Sales – the Role & Impact of Trust

May 14, 2025 | Video

FAFO in Sales – the Role & Impact of Trust

Just for fun, and inspired by the great Rob Skaer, who famously discusses the FAFO chart, I decided to take a fresh look at my chart on trust.

  • Mislead a customer.
  • Hide the truth.
  • Bash your competitor.
  • Bate & switch.

When you f-around in sales, trust erodes, win rates go down, the customer now feels the need to do more homework beyond your claims, and your cycles lengthen. In other words…you find out. 🙂

0 Comments

Other Videos You Might Enjoy

Writing The Book: The Learning Curve

Writing The Book: The Learning Curve

My hope: To have learned the lessons for you so you don’t have to, all over again. If you have a book in you, and it’ll help people, get it out! I put them all together into a simple eBook, ~ 50 pages long, but covering the 70 meaty things I learned along the way. I’m...

read more
Lucinda Prince – The Pioneer for #WomenInSales

Lucinda Prince – The Pioneer for #WomenInSales

What better way to celebrate Women’s History Month than to explore the pioneer for women in the profession of sales. There was one, you ask? Yes! From my research, I’m convinced I have found THE PIONEER for the development, growth, acceptance, and pride for women in...

read more
Can & Should Trust Building Be Taught To Sales Professionals?

Can & Should Trust Building Be Taught To Sales Professionals?

We spend a lot of time teaching prospecting (and rightly so), and once we're in the sales cycle, we teach a lot on discovery, positioning, presenting and negotiating, which is also important. But, there's this magic coin called "trust" - and when we have them, they...

read more
Todd Caponi
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.