- When I tell the story of sharing with a client what we give up…and that they may really care about…to be great at our core, I often get a “wow, Todd, that was bold!” I truly believe it would have been bolder…and maybe a lot less smart…not to! Here’s why!
Sales History: Snake Oil Sales – A quick story about the sales approach at Medicine Shows
Snake Oil sales was just that - often actually selling snake oil as a cure all. But what was in these medicines? Could be anything! Here's a clip from Todd Caponi's interview with John Moore - The Collaborator, telling the story of how sellers (aka, Medicine Men) sold...




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