- When I tell the story of sharing with a client what we give up…and that they may really care about…to be great at our core, I often get a “wow, Todd, that was bold!” I truly believe it would have been bolder…and maybe a lot less smart…not to! Here’s why!
Email Empathy – Do you truly understand your prospect’s inbox?
Traditional approaches to email prospecting are white noise to an executive's inbox. In this video, I try to provide an understanding of what it looks like, why you don't get a response, and what is more likely to be opened.




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