- When I tell the story of sharing with a client what we give up…and that they may really care about…to be great at our core, I often get a “wow, Todd, that was bold!” I truly believe it would have been bolder…and maybe a lot less smart…not to! Here’s why!
Quit hiding your flaws – and watch the magic happen!
Gartner came out with a study last year revealing that a buyer spends 61% of their purchase process time doing research outside of the 39% of their time spent with you, your competitors or their internal buying groups. That's our fault as sellers. A substantial...




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