ITA ScaleUp: Todd Caponi - Sales Empathy: How Buyers Decide, Buy and Prioritize

ITA ScaleUp: Todd Caponi – Sales Empathy: How Buyers Decide, Buy and Prioritize

May 22, 2020 | Video

The world of neuroscience has progressed at an incredible rate in the past ten years. Much of the understanding of how our brains work has yet to make its way into our selling efforts. The concepts are a bit counterintuitive, but the data and practical applications are proving to have a dramatic impact on results – especially now in this environment. In this session, we’ll explore how our brains process information and make decisions, then quickly explore ways to use that information for all of your selling efforts.

0 Comments

Other Videos You Might Enjoy

Telephone Sales – Its Proper Use (Circa 1954)

Telephone Sales – Its Proper Use (Circa 1954)

Telephone Sales - Its Proper Use (Circa 1954) "What Mr. Bell Had In Mind" Thinking about how people sold in 1954, sell today, and what Alexander Graham Bell had originally in mind when he invented the telephone, this video is an amazing piece on the proper use of the...

read more
FAFO in Sales – the Role & Impact of Trust

FAFO in Sales – the Role & Impact of Trust

FAFO in Sales - the Role & Impact of Trust Just for fun, and inspired by the great Rob Skaer, who famously discusses the FAFO chart, I decided to take a fresh look at my chart on trust. Mislead a customer. Hide the truth. Bash your competitor. Bate & switch....

read more
Todd Caponi
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.