The Transparency Sale (AUTOGRAPHED PAPERBACK EDITION) ($18 + S&H)
$18.00
How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results
The proliferation of reviews & feedback are changing the world of B2B selling – you can no longer hide your flaws and expect to get away with it.
And, according to the research, leading with your flaws & transparency is the fastest path to lasting trust.
In other words, regardless of reviews, it’s the right thing to do, having magical impacts on cycle lengths & win rates.
How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results
The proliferation of reviews & feedback are changing the world of B2B selling - you can no longer hide your flaws and expect to get away with it.
And, according to the research, leading with your flaws & transparency is the fastest path to lasting trust.
In other words, regardless of reviews, it's the right thing to do, having magical impacts on cycle lengths & win rates.
