Sales Education in College – Pervasive, Disappeared, and Now It’s Back!
Audio Podcast
Todd Caponi
Podcast Episode Description
We so often hear and see people proclaiming that “Sales should be taught in college”. Well, it was…and in high school, too, back in the early 1900’s. The most prominent universities in the country (Harvard, Wharton, etc.) had it. Then it disappeared – for decades.
Now it’s coming back – aggressively. Why did we need and have it 100+ years ago? Why did it disappear? Why is it back now? Could it disappear again? All covered in this week’s Sales History Podcast.
Know Someone That Might Like This? Why Not Share!
Know Someone That Might Like This? Why Not Share!
Other Podcasts You Might Enjoy
An Interview With A Top Performer – From The Early 1900’s
Audio Podcast Todd CaponiPodcast Episode DescriptionThe best podcasts give you access to top performers; salespeople, leaders & influencers, right? But, how about a top performer...from 100+ years ago?!?This week I've got a special episode for you - where I...
Sales Process: From Buyer-Centric (AIDA) to Seller-Centric (BANT) and Back Again?
Audio Podcast Todd CaponiPodcast Episode DescriptionThe question: Where did the qualification construct BANT come from? In looking for the answer, I realized something... Sales processes of the early 20th century? All buyer-focused steps - what is the buyer doing? ...
The Origin of Sales Quotas & Variable Compensation
Audio Podcast Todd CaponiPodcast Episode DescriptionSales compensation - commission-only until the 1900's. And, for good reason. You wouldn't pay a rep you rarely see a salary, right? Sales are face-to-face. Travel is slow, there's no real-time distance communication,...




0 Comments