Logic is polarizing to the human brain - it actually makes decisions harder. So, that logo slide you love to present because you're so proud of your customer list? It may be separating your advocates from your dictractors during a sales cycle.

Unfortunately we have a long way to go before we have to worry about that. Just from today's mail and today's web ads, we're far away from transparency - still building foundations on mistrust and trickery, which doesn't serve us well. #transparencysale

As it turns out, we as human beings make all of our decisions in the feeling / emotion center of our brain, and ONLY use logic to justify a feeling based decision. That has huge implications for how you position your products or services.