Get ready to crush this question like a nerd! A preview to the article: http://www.transparencysale.com/blog/do-you-love-to-win-or-hate-to-lose-how-to-crush-this-interview-question

We often hear how we, as sellers, need to be a guide to the buyer on their journey - seeing as they likely haven't bought what you're selling before - or if they have, it's not often. Well, it's not that easy. Buyers don't trust you to be their guide - sorry. You have...

Why don’t I get more voicemails? As a multiple time CRO / SVP Sales with a mobile phone number that had somehow made it onto lists, I still get cold calls - even though I wrote a book and my friends tell me I “don’t have a real job”. Actually, I still get lots of...