Sales Negotiation Tip: Getting Your Pricing Positioning Right.Â
Negotiation is an “event”…but an event like a marathon is an event. If you don’t treat it like a “process”, too, your toenails will be popping off part of the way through!
It starts with how you position your pricing – the approach, the confidence and the structure. Here’s a tip to help you get there…
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Logic is polarizing to the human brain - it actually makes decisions harder. So, that logo slide you love to present because you're so proud of your customer list? It may be separating your advocates from your dictractors during a sales cycle.
Unfortunately we have a long way to go before we have to worry about that. Just from today's mail and today's web ads, we're far away from transparency - still building foundations on mistrust and trickery, which doesn't serve us well. #transparencysale
As it turns out, we as human beings make all of our decisions in the feeling / emotion center of our brain, and ONLY use logic to justify a feeling based decision. That has huge implications for how you position your products or services.
Getting back in the game. Jumping into outside sales. Watching these videos are awesome, along with your cheesy Dad jokes. Some things never change. 😂