While it may sound counterintuitive, when things get tough, extreme firmographic focus wins. Pick a tight verticle (industry, size, region) where you know you can make an impact, and focus there. You:
1) We all quickly become an expert in that vertical,
2) which helps you diagnose & prescribe solutions faster & more effectively.
3) Where your confidence will make buyers more confident (confidence is contagious),
4) which helps your prospects buy more easily.
Check out this “Daily Sales Tip” video for more.
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