Sales Process: From Buyer-Centric (AIDA) to Seller-Centric (BANT) and Back Again?
Audio Podcast
Todd Caponi
Podcast Episode Description
The question: Where did the qualification construct BANT come from? In looking for the answer, I realized something…
Sales processes of the early 20th century? All buyer-focused steps – what is the buyer doing?
Sales processes since the 1950’s, when BANT came around? All seller-focused, all the way down to our CRM stages.
To be truly buyer-focused, shouldn’t our processes & measures be housed in recognizing buyer behavior?
Know Someone That Might Like This? Why Not Share!
Know Someone That Might Like This? Why Not Share!
Other Podcasts You Might Enjoy
The 1st World Sales Congress & An Admired Profession
Audio Podcast Todd CaponiPodcast Episode Description105 years ago - the sales profession was not only respected & trusted, it was admired! As evidence, the first World Sales Congress was taking place in Detroit, keynoted by the President...in the middle of a world...
The Modern History of Women in Sales & Lucinda Prince
Audio Podcast Todd CaponiPodcast Episode Description"Salesmanship" - a pervasive word at the time, but that doesn't necessarily mean women didn't play a prominent role in the profession 100+ years ago. And even more amazing, in this episode, I tell the story of...
Was Mark Twain the Pioneer of Modern Sales Enablement?
Audio Podcast Todd CaponiPodcast Episode DescriptionWilliam Faulkner called him “the father of American literature”. From my research, Mark Twain may also be “the pioneer of sales enablement”. In this first episode, I tell you the story of how Mark Twain saved the...
0 Comments