#SalesTip: Stop Paying For Case Studies in Exchange For Discounts

#SalesTip: Stop Paying For Case Studies in Exchange For Discounts

May 26, 2021 | Video

Do “paid for” 5-star reviews give you confidence in a product you’re buying online? Or do they erode it?

Then why on Earth to we trade discounts for case studies with clients – right at the goal line? Stop it!

0 Comments

Other Videos You Might Enjoy

Transparent Expectation Branding. Why not?

Transparent Expectation Branding. Why not?

Can B2B companies brand expectations like B2C? Why not? Here's a ~ 3 minute video discussing IKEA, and how B2B may be able to learn how to brand expectations to disarm and crush their competition, streamline their pipeline, win more often at a lower cost of sales, and...

read more
Are we “buyer-centric” in name only?

Are we “buyer-centric” in name only?

While we so often claim to be buyer-focused in our sales efforts, when you truly look at it, our internal processes and measures are primarily sales-focused. And, what do sellers do? Prioritize what gets measured. Can we take a lesson from 100+ years ago, and revisit...

read more