Selling in Economic Uncertainty: Messaging with Clinical Empathy

We’ve seen this movie before, and we know how it ends. The times we’re in? They’re unique from the previous economic downturns, but not the most recent ones. We can actually look to the 1920s for answers. But the most important thing? Knowing that (a) it always ends the same…and (b) if your messaging was created during the wrong period, get ready to hit “select all” and “delete”.