Stories from the 1910s – The First B2C & B2B Cold Calling Campaigns!
Audio Podcast
An amendment to Season 1, Episode 10’s episode on “When Did Cold Calling Begin?”, this episode tells of two newly found stories – of the first found (so far) B2C telephone cold calling campaign in 1910, and the first found B2B telephone cold calling campaign from 1914.
The success rate, the scripting, the analysis of numbers and the foundational technique is so amazing, given much is what we still teach today – albeit there was a transparency faux pas in the B2B story you’ve got to hear.
(h/t Jeffrey Blackwell)
Other Podcasts You Might Enjoy
The Origin of Sales Quotas & Variable Compensation
Audio Podcast Todd CaponiPodcast Episode DescriptionSales compensation - commission-only until the 1900's. And, for good reason. You wouldn't pay a rep you rarely see a salary, right? Sales are face-to-face. Travel is slow, there's no real-time distance communication,...
When Did Cold Calling Begin?
Audio Podcast Audio Podcast Todd CaponiPodcast Episode DescriptionCold calling - some love it, some hate it, but when did it start? Specifically, when did salespeople start cold canvassing (in-person), and when did they start doing it using the telephone?The answers...
The Origin of “Drummers” & “Bagmen” – The 1800’s
Audio Podcast Todd CaponiPodcast Episode DescriptionAre you responsible for "drumming up business" in your role? Do you "carry a bag" as a salesperson? Do you know where those terms come from? They come from the traveling salespeople of the 1800s. In today's episode,...
0 Comments