The cost of the price increase.
Considering a price increase for your current customers? Why wouldn’t you? Inflation is rampant. It may be an easy way to grab a couple of point increase in revenue.
But, have you thought through the costs? The cost of selling the price increase? The opportunity cost? The cost of advocacy? The cost of upsell/cross-sell?
Consider it! Might the price increase cost more than it earns?
Know Someone That Might Like This? Why Not Share!
Know Someone That Might Like This? Why Not Share!
Other Videos You Might Enjoy
While we so often claim to be buyer-focused in our sales efforts, when you truly look at it, our internal processes and measures are primarily sales-focused. And, what do sellers do? Prioritize what gets measured. Can we take a lesson from 100+ years ago, and revisit...
I've been asked this question of so many recently: "We just can't hire fast enough. With so many open sales roles in our company, what would you do to fill them?" Here's the data as to why an immediate shift is required, and what I would do if it were my company right...
A: So I Married An Ax Murderer (1993). Yes, seriously. As I doing interviews, the question always comes up around the name "Sales Melon". It came from, of all places, a Mike Meyers movie from many years ago.
0 Comments