The cost of the price increase.
Considering a price increase for your current customers? Why wouldn’t you? Inflation is rampant. It may be an easy way to grab a couple of point increase in revenue.
But, have you thought through the costs? The cost of selling the price increase? The opportunity cost? The cost of advocacy? The cost of upsell/cross-sell?
Consider it! Might the price increase cost more than it earns?
Know Someone That Might Like This? Why Not Share!
Know Someone That Might Like This? Why Not Share!
Other Videos You Might Enjoy
The world of neuroscience has progressed at an incredible rate in the past ten years. Much of the understanding of how our brains work has yet to make its way into our selling efforts. The concepts are a bit counterintuitive, but the data and practical applications...
While it may sound counterintuitive, when things get tough, extreme firmographic focus wins. Pick a tight verticle (industry, size, region) where you know you can make an impact, and focus there. You: 1) We all quickly become an expert in that vertical, 2) which helps...
The Webinar Talk Show is a program that Thom Singer has co-created with Eliz Greene to help companies and associations deal with the abundance of talking head webinars. In this episode, Todd Caponi shares the behavioral science associated with uncertainty &...
0 Comments