The cost of the price increase.
Considering a price increase for your current customers? Why wouldn’t you? Inflation is rampant. It may be an easy way to grab a couple of point increase in revenue.
But, have you thought through the costs? The cost of selling the price increase? The opportunity cost? The cost of advocacy? The cost of upsell/cross-sell?
Consider it! Might the price increase cost more than it earns?
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I’m giving away 40 free audiobook versions of 'The Transparency Sale' - for no other reason that to continue to spread the ideas of this not-often-talked-about evolution happening in the world of sales.
With today's lack of supply of skilled sellers and the increased demand, the success or failure of your selling efforts might just depend on how well you train your managers.
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