“Buyers know more nowadays” – that’s a quote not only from today, but also from Thomas Herbert Russell’s 1912 book, Salesmanship. Why has sales flourished, with 110+ years of worry about the proliferation damaging the profession?
Because more info hasn’t made it easier on buyers…it’s made it harder. It says everything about the future of the profession…
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Know Someone That Might Like This? Why Not Share!
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